Light, smooth and incredibly refreshing — inspired by the art of Korean soju making.
Dai Ichi is our premium range of craft soju, inspired by the smooth and refined traditions of Korean soju making. Each bottle is crafted to deliver a clean, light and incredibly smooth drinking experience.
Available in 6 exciting flavours — Blueberry, Peach, Original, Strawberry, Citron and Jamun. Sip neat, on ice or as a cocktail base.
Six distinct flavours, each crafted to be light, smooth and deeply satisfying.






Sweet, fruity and irresistibly smooth — Dai Ichi Blueberry brings the rich flavour of ripe blueberries to every sip. A light and refreshing craft soju experience with a beautifully balanced berry finish.
Best enjoyed chilled — neat, on the rocks or as a mixer in your favourite cocktail.
Delicate, juicy and wonderfully fragrant — Dai Ichi Peach is a light soju infused with the soft sweetness of fresh peach. Smooth from the first sip to the last.
A bestseller that pairs beautifully with light snacks, sushi or simply on its own on a warm evening.
Pure, clean and incredibly smooth — Dai Ichi Original is the essence of authentic Korean craft soju. No fuss, no frills — just a perfectly crafted spirit with a clean, neutral character.
The purist's choice. Sip neat from a chilled glass or use as the base for an elevated cocktail.
Bright, vibrant and bursting with the sweetness of fresh strawberries — Dai Ichi Strawberry is a joyful soju experience in every sip. Light, lively and deeply refreshing.
The ultimate crowd-pleaser — perfect for parties, celebrations and every happy occasion.
Sharp, zesty and refreshingly tangy — Dai Ichi Citron brings the bright energy of citrus to craft soju. A clean, crisp soju with a lively citron character that awakens the senses.
Ideal as a standalone sipper or as a vibrant base for citrus-forward cocktails.
Inspired by the bold, earthy richness of the Indian jamun fruit — Dai Ichi Jamun is a truly unique craft soju experience. Deep, complex and unmistakably Indian in character.
A one-of-a-kind flavour celebrating the fusion of Korean craft and Indian taste. Best enjoyed chilled.
Available at premium outlets across India — contact us for distribution enquiries.